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We increased the number of active users by 70% by converting Peerbie into an AI-powered product.
B2B SaaS
6 Months
Working with Kreto was a turning point for Peerbie. By repositioning the product, we rapidly increased our user base and interest.
Semih Secer
Jan 23, 2025
Positioning the product based on artificial intelligence
Increase user activation
Achieving B2B product-market fit
Simplifying the brand message
Establishing a content-focused growth strategy
Improving onboarding and engagement metrics
01
Product Rebranding
We have simplified Peerbie's powerful yet complex structure. We repositioned it as an "artificial intelligence-powered work hub." This has provided clarity both on the user side and within the team.
02
New Website and Landing Pages
We completely redesigned the website from scratch. We established a conversion-focused structure by focusing each landing page on a different use case (team coordination, task management, asynchronous communication).
03
AI-Focused Growth Campaign
We created a content strategy centered around the applications of artificial intelligence. Performance ads, email series, and CRM integrations achieved over 15,000 targeted impressions in the first 2 weeks.
04
Results: 70% More Active Users
After 3 months, the monthly active user rate has increased by 70%. The rate of registered users taking the first action rose from 18% to 47%. Thanks to the new positioning, an increase in investor interest and demo requests was observed.
Our Other Success Stories
We built Petmerkezi.com from scratch and reached a turnover of 4M TL in 2 months.
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